Market Research
Industry Databases
- IBISWorld - Industry Market Research This link opens in a new windowDetailed U.S. Industry research reports including industry performance, outlook, major companies, supply chain, demand drivers, cost structure, barriers to entry, and key statistics
Example of an industry report in IBISword
Detailed U.S. Industry research reports including industry performance, outlook, major companies, supply chain, demand drivers, cost structure, barriers to entry, and key statistics
Below is what a report looks like and every tab on the side links to lots of information. Business ratios are under key statistics (at the bottom).
Though you will find helpful information throughout the report, check out the following chapters for teach of the factors
Social/Cultural/Demographic factors
- Products & Markets chapter: Look for the "Market Segmentation" section, which often includes demographic information about consumers.
- External Environment: Check the "External Drivers" section for social and demographic factors affecting the industry.
Economic factors
- Performance
- Financial Benchmarks
Legal/Regulatory
- External Environment : Regulation & Policy and Assistance
Technological
- Performance chapter - the "Life Cycle" section, which incorporates technological
Competitive
- Competitive Forces Chapter
- Statista This link opens in a new windowStatistics, infographics, industry reports, and more! This statistics portal provides an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries
There are three ways to find information
1. Search
Search Tip: When reviewing your search results, use the right-hand column to refine your search. For example, filter by content type ( statistics, reports, topics, market insights, forecasts, surveys, infographics, company insights, and more.)
2. Browse
Select Reports in the top menu bar and navigate to the desired type of Report. For example: Consumer & Brand Reports or Industry & Market Reports.
Browse Tip: Use Filters on the left-hand side.Filter by Regions/Countries.
3. Research AI
The Research AI tool helps you to locate specific reports. The Each answer highlights its sources for easy verification and deeper understanding. The answers generated using Research AI contain only resources afrom the Statista database, but the paragraph it provides will need to be verified from the sources linked.
Hover over the footnote to access the information or scroll the paragraph for the sources.
- Business Market Research Collection This link opens in a new windowCompany profile information on 40,000 public and non-public companies, includes: overview, history, fact sheet, financial data, competitors, products & operations, subsidiaries & affiliates, and key executives.
- Search for your industry
- On the left hand side, limit to reports.
- Also limit to dates. The reports are returned in relevance order, therefore an earlier article may appear above the most recent. Limiting to the current year will make it easier for you to spot the most recent report.
Here is a report that will be very useful to you.
This database also have company profiles.
- Business Source Premier This link opens in a new windowBusiness Source Premier is the world’s definitive scholarly business database, providing indexing and abstracts for more than twice as many active, peer-reviewed, business related journals as any other database. Business Source® Premier offers indexing and abstracts for the 350 most important scholarly journals back to 1965 or the first published issue. This database includes searchable cited references for more than 1,160 journals. Journal ranking studies reveal that Business Source Premier is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance, econometrics and economics.
Use search terms to find your industry..
On the Search Results page, use the Source type button to limit to specific sources. Use Market Research and Industry Profiles to find industry information. To find Company information, look for Company Profiles or SWOT Analyses.
Click on Access Options below the source record to access the full report/article.
