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Market Research


Trade Journals - Search for trade articles in ABI Inform and Business Source Premier

Find Statistics and More Consumer Demographics

The following are relevant resources from the Bureau of Labor Statistics.

Search the website as reports may have been written further analyzing the information they collection. Most relevant to you is consumer expenditures, often these are published in the Beyond the Numbers and Spotlight on Statistics.

Finding out how far someone will travel to purchase a good or service can take some work.  The chart below has a description of some of the types of stores/services available in various types of shopping centers.  You will notice to the right there is an average trade area for the shopping center.  It can serve as a good rule of thumb for the size of the local market.  The chart is from "How the Industry Operates" in the Retailing:General industry profile from Standard & Poor's NetAdvantage database.  I recommend the rest of this section for further information. 


Levy, E. (2015, June). Industry Surveys: Multiline Retail. Retrieved from Standard & Poor’s NetAdvantage database.