Market Research
Demographics
Trade Journals - Search for trade articles in ABI Inform and Business Source Premier
- ABI/INFORM Complete This link opens in a new windowLimit to Trade Publications on the side. Under Publication Type (not Source Type).
Find Statistics and More Consumer Demographics
- Statista This link opens in a new windowThis is a subscription statistics portal (paid for by Rider Libraries). Consumer information can be found in here from a variety of sources.
The following are relevant resources from the Bureau of Labor Statistics.
Search the website as reports may have been written further analyzing the information they collection. Most relevant to you is consumer expenditures, often these are published in the Beyond the Numbers and Spotlight on Statistics.
- BLS Spotlight on StatisticsEach edition of Spotlight on Statistics features graphics, maps, and brief written analysis to illustrate BLS data that examine the U.S. labor market and economy. New editions of Spotlight on Statistics are published several times a year.
- BLS Beyond the NumbersA publication of the Bureau of Labor Statistics (BLS). Analyzes and gives context behind some of the data they collect - by interest. May have a nice article about your markets.
- Census Business Builder-Small Business EditionThe Census Business Builder is a suite of services that provides selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
--Easy to use menus to select your type of business and location
--An interactive map that allows selection of the area to explore for business opportunities, including comparisons to neighboring areas
--Dynamically generated, downloadable and printable business county- and city-level reports (including trend charts) that can be easily incorporated into your business plan and research
Finding out how far someone will travel to purchase a good or service can take some work. The chart below has a description of some of the types of stores/services available in various types of shopping centers. You will notice to the right there is an average trade area for the shopping center. It can serve as a good rule of thumb for the size of the local market. The chart is from "How the Industry Operates" in the Retailing:General industry profile from Standard & Poor's NetAdvantage database. I recommend the rest of this section for further information.
HOW TO CITE THIS:
Levy, E. (2015, June). Industry Surveys: Multiline Retail. Retrieved from Standard & Poor’s NetAdvantage database.
