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Market Research

Trade Journals

Some of the prominent trade publications are mentioned in the first page of the industry report from IBISWorld.

If you know the name of a trade publication, find out if Rider has access by searching the publication name by clicking on the Journals button on the library website in the lower right.

If you don't know a specific title, search in these databases listed below.

Not all trade publications that you find in a search will be specific to your industry. You may find an article on soft drinks in the trade publications Marketing or Drug Store News.  However, somewhere in the results you should see the publications that are read by the people in your industry today.

 

 

Source Types

Characteristics

Used for

Disadvantages

Trade Journals

·   Provide industry-specific news and advertising targeted at those who work in a particular profession or trade.

·   Written by staff writers or journalists, often with expertise in field.

·   Articles are brief, unless a featured, rarely cited.

·      Find information on current news, products, and trends within a specific trade or industry.

·      Glean practical information within a field from practitioners within that industry.

·      Limited in depth and comprehensiveness.

Trade journals Trade journals Trade journals

Trade journals

Trade journals Trade journals