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Business of Media


This guide has been created for BUS-444 Selected Topics: The Business of Media/COM-390 Communication & Society: The Business of Media.

 If you are doing a case study, the pages for Industry Information, Detailed Company Information, and Business Articles will help you start.

 If you are exploring a research question, beginning with Library One Search will be best or an interdisciplinary database such as:

 For both papers, you will need NoodleTools for your citations and references.

 Extra reference resources can be found in Mass Media and consumer behavior and preferences can be found in Simmons OneView.