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Business of Media


If you need news, popular or academic articles on mass media topics, use the databases Communincations & Mass Media Complete and Film and Television Literature (links below). For business topics and trade publications, click on the Business Articles tab on the left.

For viewing statistics and consumer data, use Statista (link below) and for details on the demographics and opinions of the televsion viewing public, use Simmons Insight (tab on the left).