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Using Simmons OneView

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Simmons OneView (formerly known as Choices 3) is the database that allows manipulation of the data from the Experian Simmons Study of Media and Markets. You can profile consumer buying practices using the demographic and psychographic data in ONeView, as well as determine what media consumers use.  You may also discover trends by looking at the same information across years of data.


Access

This database is available remotely here.  There can be only four simultaneous users, so if you can't login, please wait and try again.  PLEASE SIGN OUT WHEN YOU'RE FINISHED!  Just closing the browser means that it will take 15 minutes for the access to be free for another user.  Thanks!

Link to full size in a new window 

This tutorial is not narrated so it can be used within the reference area. We would like to improve this tutorial so Simmons OneView is easier for you to use. For suggestions or technical problems, please contact Heather Dalal: hdalal@rider.edu

APA Style:

Simmons Research. (2014). Spring 2014 National Household Consumer Survey adult survey 12-month [Data file]. Retrieved from https://oneview.simmonsresearch.com/

OR

 Simmons Research. (2014). Spring 2014 Simmons Connect Survey adult survey 12-month [Data file]. Retrieved from https://oneview.simmonsresearch.com/

MLA Style

Simmons Research. Spring 2014 National Household Consumer Survey adult survey 12-month. 2014.  Web. 5 October 2016.

Simmons Research. Spring 2014 Simmons Connect Survey adult survey 12-month. 2014.  Web. 5 October 2016.

 

Red date = The red color is to call attention to the need to change this date to the date you accessed the file. Change the date and make sure it is in the same color and font as the rest of the citation. 

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