This is the "Home" page of the "Using Simmons OneView" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Using Simmons OneView  

Last Updated: Oct 27, 2015 URL: Print Guide RSS Updates

Home Print Page

Business Librarian

Profile Image
Diane K. Campbell
Contact Info
Office: 609-895-5729
text (to the reference librarian on duty) 609-454-6542
Email Address:
Send Email
About Me:
I'm at the reference desk:
most Mondays 9 to 11 am
most Tuesdays 3 to 5 pm
OR schedule an appointment: OR Chat with the Reference Librarian

Instruction & Emerging Technologies Librarian

Profile Image
Heather Dalal
Make an appointment with me for research help: Chat with the reference librarian on duty. You may also send a text to 609-454-6542
JavaScript disabled or chat unavailable.
Contact Info
2083 Lawrenceville Rd.
Lawrenceville, NJ 08468
text (to the reference librarian only) 609-454-6542
Send Email
Research Interests:
Distance Learning, Education, Assessment, Instructional Design, Emerging Technologies, Marketing

Simmons OneView (Choices 3)

Simmons OneView (formerly known as Choices 3) is the database that allows manipulation of the data from the Experian Simmons Study of Media and Markets. You can profile consumer buying practices using the demographic and psychographic data in ONeView, as well as determine what media consumers use.  You may also discover trends by looking at the same information across years of data.


This database is available remotely here.  There can be only four simultaneous users, so if you can't login, please wait and try again.  PLEASE SIGN OUT WHEN YOU'RE FINISHED!  Just closing the browser means that it will take 15 minutes for the access to be free for another user.  Thanks!


Simmons OneView Tutorial

Link to full size in a new window 

This tutorial is not narrated so it can be used within the reference area. We would like to improve this tutorial so Simmons OneView is easier for you to use. For suggestions or technical problems, please contact Heather Dalal:

Citing Simmons OneView

APA Style:

Experian Simmons. (2013). Spring 2013 National Household Consumer Survey adult survey 12-month [Data file]. Retrieved from


MLA Style

Experian Simmons. Spring 2013 National Household Consumer Survey adult survey 12-month. 2013.  Web. 4 March 2015.


Red date = The red color is to call attention to the need to change this date to the date you accessed the file. Change the date and make sure it is in the same color and font as the rest of the citation. 


    Loading  Loading...