Instruction & Emerging Technologies Librarian
2083 Lawrenceville Rd.
Lawrenceville, NJ 08468
Liaison to: Continuing Studies, Graduate Education, Leadership, & Counseling, Information Systems & Supply Chain Management, Management, Nursing
Distance Learning, Education, Assessment, Instructional Design, Emerging Technologies, Marketing
Simmons OneView (Choices 3)
Simmons OneView (formerly known as Choices 3) is the database that allows manipulation of the data from the Experian Simmons Study of Media and Markets. You can profile consumer buying practices using the demographic and psychographic data in ONeView, as well as determine what media consumers use. You may also discover trends by looking at the same information across years of data.
This database is available remotely here. There can be only four simultaneous users, so if you can't login, please wait and try again. PLEASE SIGN OUT WHEN YOU'RE FINISHED! Just closing the browser means that it will take 15 minutes for the access to be free for another user. Thanks!
Simmons OneView Tutorial
Citing Simmons OneView
Experian Simmons. (2012). Spring 2012 National Household Consumer Survey adult survey 12-month [Data file]. Retrieved from http://oneview.experian.com
Experian Simmons. Spring 2012 National Household Consumer Survey adult survey 12-month. 2012. Web. 4 March 2015.
Red date = The red color is to call attention to the need to change this date to the date you accessed the file. Change the date and make sure it is in the same color and font as the rest of the citation.