Simmons OneView
You can profile consumer buying practices using the demographic and psychographic data in Simmons OneView, as well as determine what media consumers use.
Consumer Expenditure Survey
This resource lists the latest annual purchases of Americans, divided by age, gender, race and income level.
Mediaweek Marketer’s Guide to Media
Call no: Reference HF5805 .M46
Includes trends and demographics for media with separate sections on men, women, adults, teens and Hispanics.
Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies
Call no : Reference HF 5410 .M35
Arranged by SIC code, this annual publication includes data such as top ten lists and market share divided by company.
Editor and Publisher Market Guide
Call no: Reference HF 5905 .E3
Market data for more than 1,600 cities and all 3,096 countis. Projects retail sales by broad category. Includes income levels, disposable income, some retail projections.
