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Consumer Opinions/Purchasing Behavior

Simmons OneView

You can profile consumer buying practices using the demographic and psychographic data in Simmons OneView, as well as determine what media consumers use.

Consumer Expenditure Survey

This resource lists the latest annual purchases of Americans, divided by age, gender, race and income level. 

Mediaweek Marketer’s Guide to Media  

Call no:  Reference HF5805 .M46

Includes trends and demographics for media with separate sections on men, women, adults, teens and Hispanics.   

Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies

Call no : Reference HF 5410 .M35

Arranged by SIC code, this annual publication includes data such as top ten lists and market share divided by company.

Editor and Publisher Market Guide

Call no:  Reference HF 5905 .E3

Market data for more than 1,600 cities and all 3,096 countis.  Projects retail sales by broad category.  Includes income levels, disposable    income, some retail projections.