Research Guides: Advertising: Ad Media

Ad Expenditures

TVB Television Statistics & Reports
Source for some data on ad spending and on CPM.
Neilsen's Top Tens
Top-rated TV, internet, mobile, and more.
Cable Nation
Profiles of cable networks including typical viewer info and details on their advertising policies.
Arbitron
Some free information, for instance Arbitron Radio Market Rankings: Spring 2012. Find the free information by clicking on the media you're interested in, and then explore the links.
Digital Advertising Information from Clickz
Digital Advertising Information from comScore
Look for the white papers, they often include data.
Magazine Readers & Social Media
Information from a study from the Association of Magazine Media.
Newspaper Association of America
Look at "Trends & Numbers" and "Topics & Tools."
State of the News Media (more than newspapers)

Gale directory of publications and broadcast media
Detroit, Mich. : Gale Research, c1990-
Editor & publisher international year book.
New York : Editor & Publisher Co., c1959-
Annual
"The encyclopedia of the newspaper industry."