Advertising

Hello and welcome to the Rider University Libraries' Guide to Advertising Resources. The purpose of this guide is to help you navigate through the many advertising-related resources available to you through the Rider University Library system and beyond. Click on the tabs at the top of this page to go to the types of resources that will be helpful for your project. Or get started by exploring your subject using the resources on this page.

Here are primary databases available to the Rider community for doing research in advertising. To see a more complete list of databases, click on the "Databases: Find Articles" tab at the top of this page. An even more complete list of databases can be found by clicking the "Business Databases" link in the Quick Links box on this page.

ABI/INFORM Complete This link opens in a new window
This database includes a wide variety of business journals that cover "business conditions, trends, corporate strategies and tactics, management techniques, competitive and product information" and many other topics. You can search some 1,300 journals for citations and abstracts. Full text is available online for approximately half of those journals. A list of the subjects used in the database is available at the reference desk in Moore Library.
Business Source Premier This link opens in a new window
Business Source Premier is the world’s definitive scholarly business database, providing indexing and abstracts for more than twice as many active, peer-reviewed, business related journals as any other database. Business Source® Premier offers indexing and abstracts for the 350 most important scholarly journals back to 1965 or the first published issue.

Acknolwedgements

I wish to thank Ralph Quinn, Adjunct Professor-Librarian, for the extensive work he did in putting this guide together. We would both like to thank the librarians listed below and acknowledge them for the work they did in creating their guides, which served as models for this one:

University of Miami's guide on Advertising, created by Terri Robar

University of Florida's guide on Advertising, created by Lisa Chinn and Patrick Reakes

Syracuse University's guide on Advertising Resources, created by Michael Pasqualoni

A special thanks to Patrick Reakes of the University of Florida for allowing me to copy the many links from his page on "Advertising Websites/Organizations" in the University of Florida's guide.