Here are primary databases available to the Rider community for doing research in advertising. To see a more complete list of databases, click on the "Databases: Find Articles" tab at the top of this page. An even more complete list of databases can be found by clicking the "Business Databases" link in the Quick Links box on this page.
I wish to thank Ralph Quinn, Adjunct Professor-Librarian, for the extensive work he did in putting this guide together. We would both like to thank the librarians listed below and acknowledge them for the work they did in creating their guides, which served as models for this one:
University of Miami's guide on Advertising, created by Terri Robar
University of Florida's guide on Advertising, created by Lisa Chinn and Patrick Reakes
Syracuse University's guide on Advertising Resources, created by Michael Pasqualoni