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MKT 200 Marketing Principles

Industry Databases

There are three ways to find information

1. Search

screenshot of statista page with an arrow to the search box and the phrase breakfast cereal united states types

Search Tip:  When reviewing your search results, use the right-hand column to refine your search. For example, filter by content type ( statistics, reports, topics, market insights, forecasts, surveys, infographics, company insights, and more.)

screenshot of statista search results page for breakfast cereal

 

2. Browse 

Select Reports in the top menu bar and navigate to the desired type of Report. For example: Consumer & Brand Reports or Industry & Market Reports. 

screenshot of statista - reports menu expanded

 

Browse Tip: Use Filters on the left-hand side.Filter by Regions/Countries. 

screenshot of Statista results page for industries & markets cereal

 

3. Research AI


The Research AI tool helps you to locate specific reports. The Each answer highlights its sources for easy verification and deeper understanding. The answers generated using Research AI contain only resources afrom the Statista database, but the paragraph it provides will need to be verified from the sources linked. 

 

screenshot of research ai in statista

 

Hover over the footnote to access the information or scroll the paragraph for the sources. 

screenshot of Research AI in statista with a hovered - over footnote

 

screenshot of sources from Research AI statista prompt

  1. Search for your industry 

Search screen Business Marketing Research Collection

  1. On the left hand side, limit to reports.
  2. Also limit to dates. The reports are returned in relevance order, therefore an earlier article may appear above the most recent. Limiting to the current year will make it easier for you to spot the most recent report.screenshot of business market research collection results with arrows to the left hand side limits for reports and dates

 

Here is a report that will be very useful to you.

screenshot of a source in the Business Market Research Collection - the breakfast cereal manufacturing update

 

This database also have company profiles. 

Screenshot of D&B Hoovers Company Record

Example of an industry report in IBISword

Detailed U.S. Industry research reports including industry performance, outlook, major companies, supply chain, demand drivers, cost structure, barriers to entry, and key statistics

Below is what a report looks like and every tab on the side links to lots of information. Business ratios are under key statistics (at the bottom).

 

Though you will find helpful information throughout the report, check out the following chapters for each of the factors

Social/Cultural/Demographic factors

  • Products & Markets chapter: Look for the "Market Segmentation" section, which often includes demographic information about consumers.
  • External Environment: Check the "External Drivers" section for social and demographic factors affecting the industry.

Economic factors

  • Performance
  • Financial Benchmarks

Legal/Regulatory

  • External Environment : Regulation & Policy and Assistance

Technological

  • Performance chapter - the "Life Cycle" section, which incorporates technological 

Competitive

  • Competitive Forces Chapter
  • Companies

 

Use search terms to find your industry..

On the Search Results page, use the Source type button to limit to specific sources.  Use Market Research and Industry Profiles to find industry information.  To find Company information, look for Company Profiles or SWOT Analyses.  

 

 

screenshot BSP source types box expanded

 

 

Click on Access Options below the source record to access the full report/article.

screenshot of MarketLine Industy profile with callout to access

Business LIbrarians

Robert J. Lackie

Robert J. Lackie

Heather Dalal

Heather Dalal

Moore Library 330
609-895-5626

 

Moore Library 334
609-895-5731
hdalal@rider.edu
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