ENT 348

Hello ENT 348 students. 

1. Industry reports:  IBISWorld report.  Business Market Research Collection.  Statista will also have Industry Info. 

2. Demographics  

• Statista  - this database provides business statistics.  You can search, browse, or use the Research AI tool to find the information you need.
• Trade Publications   - Search Business Source Premier and/or ABI Inform for customers AND industry  
• Google searching/Perplexity
• Demographics tab - links to gov't resources.

3. Competiton -  If you need to find your local competition, use Where are the businesses tab) or Detailed Company information

Cheat sheet for IBISWorld reports  / Questions from the assignment and Chapters

• How large is this industry (companies, revenue, profits, etc.)?  Industry At a Glance   & Industry Performance (for more revenue info)
• Growth potential and industry Life Cycle  Performance  -  Outlook
• Barriers to entry  Competitive Forces   
• Industry ratios for financials  Financial Benchmarks 
• Regulatory climate (federal/state/local regulations)?  External environment
• What does role does technology play in this industry (and my business)? Performance (under Life Cycle)  
• What role does labor play (positions needed, quantity, quality, salaries, certifications needed,availability of workers? Competitive Forces- Barriers to Entry
• Fixed / variable cost structure (major items & percent of total expenses and/or in relation to revenue) of companies in industry)  Competitive Forces
• High or low volume type industry (units sold) and and how this relates to profit margins? At a Glance
• Approximate investment needed to get started and what does this investment buy? Competitive Forces Key success factors in this industry Competitive Forces
• What market(s) or segments the industry serves About this industry (at the top) / Products & Markets
• Which market(s) or segments will your business serve? Products & Markets