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Competition in sports business is complicated and the different aspects require different resources:
If you're opening a training and fitness center OR providing a personal service you need ReferenceUSA (see below) to find your competition. How to use it is in the box below.
If you're creating a new product with a national audience, then SMA will give you the brands you'll compete with.
You can also look for brands of many products on Simmons OneView.
If you're looking at college or university sports, decide if you're competing with other colleges OR with other sports in the same college. SMA and the NCAA have a lot of statistics.
ReferenceUSA is an Internet-based reference service from the Library Division of infoUSA. The site was designed for use as a reference tool in libraries and is continually enhanced based upon suggestions from librarians and library patrons." Access provided by the New Jersey State Library.
The ReferenceUSA database contains, in module format, detailed information on more than 12 million U.S. businesses; 102 million U.S. residents; 683,000 U.S. health care providers; 1 million Canadian businesses; and 11 million Canadian residents.
