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Rider University Library

MKT-330 (Greenberg, Fall 2025)

International Marketing 360

Recommended resources

Cultural Analysis, I-III History & Geography

The country information (population, climate, geography)-CIA World Fact Book, World Bank, Every Culture/World Culture Encyclopedia, UN Country Profiles, Statista, globalEDGE, Credo Reference, Funk & Wagnalls New World Encyclopedia, Business Source Premier (limit to Country Report)

A short profile of the company/companies and the product: Business Source Premier (MarketLine Company Profile and SWOT), ABI/Inform (business journal articles), Statista, Business Market Research Collections (Hoover Company Profiles), Factset

Economic Analysis I-III

Population and economic statistics: CIA World Fact Book, World Bank, Every Culture/World Culture Encyclopedia, UN Country Profiles, Statista, Credo Reference, globalEDGE, Funk & Wagnalls New World Encyclopedia, OECD Economic Surveys, International Monetary Fund

Statista, ABI/Inform, Business Source Premier, Business Market Research Collections, globalEDGE, and other business related databases, Academci Search Premier

Business articles and books on marketing plans and strategies

Academic Search Premier

Library catalog

Last Updated: Nov 5, 2025 11:43 AM
URL: https://guides.rider.edu/greenberg
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Subjects: Business