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International Marketing

Citation examples

screenshot of a report from thebusiness market research collection - with arrow to the quotation marks where you find the citation

Here is the citation style for a report.

Last name, First Initial (Year). Title of Report, Report Number, Publisher.

Here is the citation for an IBISWorld report.

Rose, A. (2024). Cereal Production in the US, US 31123. IBISWorld.

 

Find this information in IBISWorld at the top of the report.

screenshot of the top of an ibisworld report with callouts to the author, title, date, and report number

Statista provides citation information, typically located in the bottom right corner. If you see '(n.d.)', which stands for 'no date', it's important to note that most sources include a publication date, so be sure to update this if applicable.

 

Screenshot from statista with an arrow pointing down right where to find the citation

 

 

If the report doesn't have the citation download. Here's an example
Statista. (2024). Target audience: Breakfast cereal consumers in the United States [Report]. In Statista. Retrieved from https://www.statista.com/study/169516/target-audience-breakfast-cereal-consumers-in-the-united-states/screenshot of statistic report

 

Finding the citation in Business Source Premier for an article from a journal, magazine, newspaper, or trade publication.

screenshot article from BSP with an arrow to the three vertical dots.