Search over 4,000 business periodicals (scholarly articles and trade publications) on advertising, economic, human resources, finance, taxation, computers, regional business publications, It includes. key newspapers such as The Wall Street Journal and The Financial Times. With international coverage, it provides in-depth insights into companies, industries, and global trade.
Business Source Premier is the world’s definitive scholarly business database, providing indexing and abstracts for more than twice as many active, peer-reviewed, business related journals as any other database. Business Source® Premier offers indexing and abstracts for the 350 most important scholarly journals back to 1965 or the first published issue. This database includes searchable cited references for more than 1,160 journals. Journal ranking studies reveal that Business Source Premier is the overwhelmingly superior database for full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance, econometrics and economics.
Many databases have the option to search by NAICS code. Select NAICS from the pull down box in the advanced search page. A link to look up NAICS is displayed in ABI Inform once you select the pull down option.
In this example, we are searching for consumer or customer information about Sound Recording Studios. Other search terms might be customer behavior, or even musicians. You will adapt your search terms for your project. In addition, you may wish to select only Trade Journals and maybe Reports to limit your results.