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International Marketing

Intro Video

Writing a Country Analysis

Typically, a country evaluation would contain the following sections. Look at the recommended resources for each. MAKE SURE YOU SCROLL TO THE BOTTOM OF THE GUIDE PAGES TO SEE ALL SCREENSHOTS!

—Economic & Trade Analysis
Find Statista and globalEdge for statistics, Business Source Premier for analysis on the Country Reports page
—Political, Legal & Regulatory Analysis
Find Statista and globalEdge for statistics, Business Source Premier for analysis on the Country Reports page. Use the International Business Regulation page for regulations and the Law Resources page for the legal system
—Social & Cultural Analysis
Find Statista and globalEdge for statistics, Business Source Premier for analysis on the Country Reports page
—Target Marketing Analysis
Use the International Consumer Data page
—Competitive Analysis
Some large businesses can be found in Business Source Premier and Statista (Country Reports page).
 
The resources on the various pages are recommended for finding the information necessary to do this analysis. Remember that information about one country can't be evaluated without comparisons to other countries, even if just comparison to the US. A single data point like GDP in 2018 is a data point, not information. Many of these resources make it simple to do comparisons.

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