Finding out how far someone will travel to purchase a good or service can take some work. The chart below has a description of some of the types of stores/services available in various types of shopping centers. You will notice to the right there is an average trade area for the shopping center. It can serve as a good rule of thumb for the size of the local market. The chart is from "How the Industry Operates" in the Retailing:General industry profile from Standard & Poor's NetAdvantage database. I recommend the rest of this section for further information.
HOW TO CITE THIS:
Asaeda, J. (2012, May). Industry Surveys: Retailing: General. Retrieved from Standard & Poor’s NetAdvantage database.