Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Sports Business

Trade Areas

Finding out how far someone will travel to purchase a good or service can take some work.  The chart below has a description of some of the types of stores/services available in various types of shopping centers.  You will notice to the right there is an average trade area for the shopping center.  It can serve as a good rule of thumb for the size of the local market.  The chart is from "How the Industry Operates" in the Retailing:General industry profile from Standard & Poor's NetAdvantage database.  I recommend the rest of this section for further information. 

HOW TO CITE THIS:

Asaeda, J. (2012, May). Industry Surveys: Retailing:  General. Retrieved from Standard & Poor’s NetAdvantage database.