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Basic Business Research


Finding market share can be tricky.  This information is in some industry reports (see Industry Information tab above) and can sometimes be found in articles in trade publications.  Another place to try is this reference book:


Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies

Call no : Reference HF 5410 .M35
Go to the Index in Volume Two of the latest year. You can search by product name (tissues), brand name (Scotties) or company name (Scott Paper).  The index listing will have the entry numbers where your product can be found.  If the latest year doesn't have your product, look in earlier years.  You can then use industry growth numbers to calculate estimated changes.