MKT-330 (Greenberg, Fall 2025)

Market Audit and Competitive Market Analysis

• U.S. Commercial Service Market Research Library

  Free resource. See U.S. Dept. of Commerce's "Country Commercial Guides" and other country-specific economic reports.

• Nielsen reports

• Compare Countries: Hofstede Insights

  Make comparison charts of your countries (free tool).

• Statista, Academis Search Premier, and ABI/inform Complete

  • India AND ("market audit" OR "market analysis") AND coffee

  • spain AND coffee AND market

• How to Write a Marketing Plan

  Business Development Bank of Canada - A brief description of the steps of a marketing plan.

Advertising

How does Starbucks advertise or promote their services?

• Starbucks AND advertising
• Startbucks AND "marketing strategies"
• Startbucks AND (advertis* Or marketing Or promot*)

How do other coffee companies advertise or promote their services?

• coffee AND (advertis* OR promot* or Marketing)
• Advertising effectiveness AND coffee shops

What are the most effective ways to advertise or promote a service?

• Digital advertising
• mobile advertising
• advertising AND (internet OR "social media" Or youtube)
• advertising effectiveness

Pricing

Search all databases

• starbucks AND pricing and spain
• Coffee shops AND pricing