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MKT 260 Service Marketing

Trade Publications

Trade publications are specifically written for professionals within an industry, offering valuable insights. Searching through these can help you find excellent articles that include industry trends or consumer information

screenshoot of ABI inform search results.  A red box is around the Source Type and an arrow points to More

 

Screenshot of the ABI/INFORM Source Type page displayed after clicking 'More' under Source Type in the search results. 'Trade Publications' is highlighted, indicating its selection as a filter option."

All industry in the United States is tracked by either NAICS or SIC codes.  Use the links below to find out the proper code for your business. The print copies can be useful for browsing.

 

 

 

 

 

 

NAICS  Image from: Canada Office of Energy Efficiency

Many databases have the option to search by NAICS code. Select NAICS from the pull down box in the advanced search page. A link to look up NAICS is displayed in ABI Inform once you select the pull down option. 

In this example, we are searching for consumer or customer information about Sound Recording Studios. Other search terms might be customer behavior, or even musicians. You will adapt your search terms for your project. In addition, you may wish to select only Trade Journals and maybe Reports to limit your results.

Conduct a search in Business Source Premier,

On the search results page, click the Source Type Button, then limit to Trade publications

 

Source Types Business Source Premier

 

Source Types

Characteristics

Used for

Disadvantages

Trade Journals

·   Provide industry-specific news and advertising targeted at those who work in a particular profession or trade.

·   Written by staff writers or journalists, often with expertise in field.

·   Articles are brief, unless a featured, rarely cited.

·      Find information on current news, products, and trends within a specific trade or industry.

·      Glean practical information within a field from practitioners within that industry.

·      Limited in depth and comprehensiveness.

Trade journals Trade journals Trade journals

Trade journals

Trade journals Trade journals