MKT-260 (Greenberg, Fall 2025)

Scholarly articles in scholarly journals 

• Also called peer-reviewed or refereed journals.
• Articles are reviewed by a board of experts or "peer reviewers."
• Often follow a format for research papers:  abstract, literature review, methodology, results, conclusion, possibly footnotes, endnotes and/or bibliography.
• May include tables, graphs or illustrations to support research.
• Very little advertising.
• Examples: The New England Journal of Medicine, The Journal of American Medicine (JAMA), Cell, Nature, Journal of Higher Education. 

Academic journals that are highly respected in the field, but no peer-view process. 

Professional or trade publications/journals

• May have a bright cover.
• Provide information of use to a particular industry such as restaurants, guns, and libraries
• No specific format.
• Articles sometimes unsigned.
• General editors of the magazine review articles.
• A lot of advertising or news about the industry.
• Not scholarly or peer-reviewed.
• Examples: New Jersey Business Magazine, Advertising Age, Appliance DESIGN, Dr. Dobb's Journal.

Popular magazines

• May have a bright cover with many glossy pictures.
• Designed to attract a broad segment of the population.
• No specific format.
• Articles sometimes unsigned.
• General editors of the magazine review articles.
• May include tables, graphs or illustrations.
• Lots of advertising.
• Examples: Time, New Yorker, National Geographic, Scientific America

Books/Ebooks

• Takes 9 months to 2 years to get a book published (9 to 18 months)
• Good for historical and literacy research
• Not good for latest topics
• In-depth information or detailed information
• Search Books/Ebooks in Rider Library Catalog