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SOC-400 Senior Seminar (Truchil, Spring 2023)

Using Simmons Insights

Simmons Insights contains data from the National Consumer Study (NCS), an annual survey of U.S. consumers' buying and media habits. Users may create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Please enter your First Name, Last Name, Email Address, and select a Role prior to use the resource. Access is limited to 4 simultaneous users. Please LOG OUT after use.

For 2005-2010 data, access Simmons OneView

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