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Competitive Intelligence

Using IBISWorld

Below is what a report looks like and every tab on the side links to lots of information. Business ratios are under key statistics (at the bottom).

 

 

 

 

Citing Industry Reports from IBISWorld in APA 7th edition

Reference List:

Author last name, first initials. (Year). Report Name: Report Number. IBISWorld. https://ibisworld.com 

Kennedy, K. (2021).  Music Streaming Services in the US. OD6193. IBISWorld.  https://ibisworld.com 

In-text citation:  
(Author, Year).  
Example: (Kennedy, 2021). 
 

Parts of a Citation

image from Ibisworld with arrows pointing to the location of author, date, report number, and report name.

 

Databases

We have access to many industry profiles, but each publisher has their own division of businesses into industries and not all industries have profiles in all the profile collections.  It is worthwhile to check them all even if you find information on your industry in one of them.  Different publishers, different information!

Organization Codes

All industry in the United States is tracked by either NAICS or SIC codes.  Use the links below to find out the proper code for your business. The print copies can be useful for browsing.

 

 

 

 

 

NAICS  Image from: Canada Office of Energy Efficiency