Research Guides: Advertising: Ad History

Ad History

5 giants of advertising / Philipe Lorin
New York : Assouline Publishing, 2001

Below are selected titles on the history of advertising held in Moore Library. To see the full list of books on that subject that are currently held by Rider Univ. Libraries, go to the Online Catalog, click on the "Advanced" tab, and enter "advertising" as a subject term AND "history" as a subject term.

200 years of American graphic art : a retrospective survey of the printing arts and advertising since the colonial period
New York : G. Braziller, c1976
Adland : a global history of advertising / Mark Tungate.
London ; Philadelphia : Kogan Page, 2007
Advertising in America : the first 200 years / Charles Goodrum and Helen Dalrymple
New York : Harry N. Abrams, 1990
A century of American icons : 100 products and slogans from the 20th century consumer culture
Westport, Conn. : Greenwood Press, c2002

Art & copy [videorecording] / an Art & Industry and Granite Pass production

[United States] : Distributed by PBS Distribution, c2010
1 DVD (89 min.)

Ad*Access - Duke University Libraries
The Ad*Access presents images and database information for over 7,000 advertisements printed in the U.S. and Canadian newspapers and magazines between 1911 and 1955.
The Emergence of Advertising in America, 1850 - 1920
Presents over 9,000 images, with database information, relating to the early history of advertising in the United States.
John W. Hartman Center for Sales, Advertising, and Marketing History
A part of the Rare Book, Manuscript, and Special collections Library of Duke University, the Hartman Center is one of the nation's preeminent programs for the study of sales, advertising, and marketing.

The Living Room Candidate

Presidential campaign commercials 1952 to 2008

1900-1919 All-American Ads
Call Number: NC998.A1 A45 2005
30s: All-American Ads
Call Number: NC998.5.A1 A13 2003

Search the catalog for Jim Heimann for MORE decades and topics in this great series.

40s: All-American Ads
Call Number: NC998.5.A1 A13 2001
50s Cars: Vintage Auto Ads
Call Number: TL23 .H455 2002