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Polling Agencies & Reports

Since results of polls are often reported in the media, you may find what you are looking for by searching the business databases, such as Business Source Premier or Business Abstracts with Full Text.  (Click on the "Databases: Find Articles" tab at the top of this page.)  One way to search for polls in each database is to enter the keywords "(poll or polls)"--include the parentheses, but not the quotes--plus your other keywords. 

Arbitron Ratings & Media Research

Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media—radio, television, cable, online radio and out-of-home—as well as advertisers and advertising agencies in the United States.

European Public Opinion    

This is the web site for the Public Opinion Analysis sector of the European Commission.

Gallup Organization   

Provides market research and consulting services around the world. Publisher of the Gallup Poll, a widely recognized barometer of American opinion.

Nielsen Ratings  

While Nielsen is a consulting firm that makes available to the public only a limited set of its ratings, its Web site does contain some of the latest rankings of TV programs.  See the "Television Fast Facts" box at the bottom of the linked Nielsen page.

Polling Report   

The web site for the bi-weekly newsletter Polling Report. This site provides polls from over 36 sources, including Gallup, Harris, Pew Research, and media organizations. Recent polls are listed in the center of the homepage.