Market Research

Market Research is the systematic collection and analysis of data on the size of a market, consumer behavior and preferences, the extent to which current products meet consumer expectations, and social trends that might impact sales." (From the AMA Dictionary of Business and Management. New York, NY: AMACOM Publishing, 2013).

Business databases are an invaluable source of market research information. Many of our business databases are created by for-profit companies to sell directly to businesses for use in their operations. Your tuition supports our subscriptions to these databases. Your experience with and skill in using these databases can help you both obtain a job, and succeed in it.

These resources are primarily for United States industries and companies. If you need information about international industries and/or markets, use these guides: 

International Marketing

International Entrepreneurship